Film Promotion

Film institutions invest a lot of funds into expensive marketing campaigns to obtain the largest possible target audience. Also to increase the audience awareness and attendance of the released film. A campaign will consist of using both traditional methods such as magazines, newspapers and radio as well as more modern promotional techniques. We now are living in a Digital Media Era, meaning film studios now use the Internet for promotional distribution and viral marketing.

Teaser Trailers:

• Short in length (30-60 seconds)
• released before the main promotional campaign and film is due
• Purpose is to let the audience know the film is coming in the near future and the build up the audiences curiosity about the film.