Questionnaire results

Questionnaire


1. What is your age?

15-19

20-24

25-29

30 and over

2. Gender

Male Female

3. How often do you go to the cinema?
_________________________________________

4. What Horror genre do you prefer?

Supernatural

Teen-slasher

Comedy

Psycho

Gothic

Sci-fi

Other____________________________

5. Where do you watch trailers for upcoming films?

Internet

Television

Cinema

Other________________________________


6. What is your favourite horror film and why?
______________________________________________________________________________________________________________________________________________________________________

7. What is the most recent horror film you watched?
___________________________________________________________________________________

8. Following on from question 7 what did you like about that film?
______________________________________________________________________________________________________________________________________________________________________

9. How did you find out about the film?

1. Teaser Trailer

2. Cinema poster

3. Cinema trailer

4. Film Magazine

5. Street advertisement

6. Television Trailer


10. Which of the above do you think is the most effective way of advertising? (Please select a number)

1 2 3 4 5 6

(there are boxes but i could get them to show up)

Jennifer's Body promotical campaign tactics

This promotional trailer for the film Jennifers's Body is very effective. It is leading actress Megan Fox doing a public service announcement about being different. It is a good promotional tactic as it seen to be serious and real, she then says "what really matters is being yourself and if that includes slowly killing and eating every boy ant your school, well i say do it!" The trailer is humours and and strange which makes the viewer want to find out more about the film because of the cleverness of this trailer. Here are some other promotional tactics for the film.

POSTER CAMPAIGN: TWO POSTER ANALYSIS
-Extreme close up of her mouth and lips
-she is licking her lips in a seductive manner with blood dripping down her mouth. There has always been a close connection between vampires and their sexual nature this action symbolise this.
-Her lip colour is the same shade as the blood, the blood suggest death and her lips are that colour they represents that she had just eating and is a killer. Having blood on the poster is a typical convention of a horror poster as it connotes death.
-The font is a similar shade of blood red and is place across her neck as vampires kill by biting their victims necks.
-The star Megan Fox's name is placed above the title she is the woman on the poster and the main character. she is a considered 'sexy' and a symbol of lust so would be a perfect cast for a boy killing 'hot' high school vampire.
-I really like this poster as it does not give anything away about the narrative. The viewer is drawn to the film as the poster focuses on main star Megan Fox and is likely to be aimed at a male target audience.


-This poster suggests more of the settings of the film. it is a long shot of a Megan, the mise-en-scene is a grey classroom with a blackboard and desk.
-Written on the board is "HELL YES" in chalk, the word hell represents that she is dark and sinister.
-She is in a 'sexy' pose the sartorial codes connotes a typical teenage girl however the red symbolises blood and evil.
- A hand is sticking out her desk, this suggests she has something to hide and the hand gives the audience a hint that it is to do with murder.
-The tag-line is 'She's evil...and not just high school evil.' This is a quote from the film which can be seen also in the trailer. By using the same tag-line in the trailer creates a connection and the viewer can recognise this and relate it to the film.
-As i want to have a school setting for my production piece. i might like to include a school environment on my poster such as the playground, classroom, corridor or school toilets.

THE WEBSITE:
-The website dominate image is of Megan Fox sitting at a desk
-She has the blood dripping out her mouth
-She also has the hand seen in the other poster in the school bag this time.
-The trailer is on the website page.
-The promotional campaign links through over the different media forms. there are similar motifs and symbols through out. She is wearing the same outfit, the colour red, the school setting and the hand. This is so the audience can build up an idea of the film using all the different media influences. I could use this technique in my media campaign by keeping some element constant in the teaser trailer, poster and magazine front cover such as sartorial codes, dramatic effects, tag lines and motifs.

NETWORKING SITES:
There is even a facebook page for the film for the viewer to go on an find out more information on the film, see clips from the film and look at photos. As Jennifer's Body is aimed at a young adult/teenage audience this is a very effective campaign method as it targets the audience directly as facebook is used mainly by the younger generations.

Cloverfield Trailer

Mirrors teaser trailer

Film Promotion

Film institutions invest a lot of funds into expensive marketing campaigns to obtain the largest possible target audience. Also to increase the audience awareness and attendance of the released film. A campaign will consist of using both traditional methods such as magazines, newspapers and radio as well as more modern promotional techniques. We now are living in a Digital Media Era, meaning film studios now use the Internet for promotional distribution and viral marketing.

Teaser Trailers:

• Short in length (30-60 seconds)
• released before the main promotional campaign and film is due
• Purpose is to let the audience know the film is coming in the near future and the build up the audiences curiosity about the film.

Initial Ideas

I choose...

During my lessons we were given an introduction to the different media forms and the conventions and aspects of the medias. This was to help us to decide which media we wanted to do and provide us with more knowledge on the different areas. My intentions from the beginning was to choose film promotion, it is what interested me the most. I would like to explore advertising industry in the future, making film promotion my first choice.